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Quick Tools for Blogging Topics and SEO Keyword Search Terms

Click one or several of the links below, type in a search term or topic you’re interested in, and keep clicking around to find out interesting stuff.

  • Google Trends – see currently trending search terms and historical data
  • Google Insights for Search – explore search trends by category/topic/industry, seasonality, geography, and by image search or product search and other search types
  • Google AdWords Keyword Explorer – research search terms and estimate traffic from Google Ads
  • Google Wonder Wheel (no direct link-to). Watch this video for a how-to:

Hints:

  • If a search phrase or topic is popular / trending / breakout, blog about that topic.
  • When you want to write about a certain topic, do a couple searches to see if there are some unanswered questions floating around in cyberspace that you didn’t think to include.
  • If you want to write about “Topic A,” you might find out it is related to “Topic B” and be able to incorporate that into your blog post.
  • Use of these tools should help you realize #1 and #6 of Mashable’s “6 Tips for Creating Valuable Branded Content”.

Notes:

  • Trends research is reserved for very popular topics–with search volume in the millions.
  • Accuracy is not 100% on any of these tools, but they’re still beneficial in my opinion. Then data is normalized, which means the search quantity amounts aren’t necessarily able to be taken at face value, but, because of normalized data, comparisons between items are appropriate.

Did you know?

In the USA, Hawaii accounts for the most search traffic for “best hamburger”. But on a city-by-city level, Austin, TX tops the list. (http://www.google.com/trends?q=best+hamburger&geo=usa)

April 1st, 2011

Filed under: Tech

Post tags: ads • AdWords • blogging • Google • how-to • Mashable • search • search engines • SEO • tools • trends • YouTube

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